How to label homemade brownies for sale
Brownies sell out fast, but the label still has to keep up. Here is what belongs on a package of homemade brownies before you sell them.
What your brownies label needs
- ✓Product name. The common name of the food, so a buyer knows what it is.
- ✓Net quantity. Brownies are sold by count and net weight, for example 4 brownies, 12 oz.
- ✓Ingredient list. Every ingredient, listed heaviest-first by weight.
- ✓Allergen statement. A “Contains” line for any of the nine major allergens in your recipe.
- ✓Business name and address. Who made the food and where they can be reached.
- ✓Home-kitchen disclaimer. The cottage food sentence your state requires you to print.
Allergens to watch in brownies
In brownies, the allergens to watch are usually wheat, milk, egg, and often tree nuts, depending on your recipe. Your “Contains” line should reflect what is actually in your recipe, not a generic list.
Nutripane reads the allergens from your ingredients automatically, so the Contains line matches your recipe.
Do you need a Nutrition Facts panel for brownies?
Cottage food brownies are usually exempt from the Nutrition Facts panel, unless you make a nutrition claim or sell wholesale.
Nutripane builds the Nutrition Facts panel and the ingredient, allergen, and disclaimer label from your recipe, so you are ready whether you need the panel or not.
One thing sellers miss on brownies
If you fold in walnuts, that is a tree-nut allergen. Nut-free batches need their own honest label so a buyer with an allergy can trust it.
Questions
What goes on a brownie label for selling?
The product name, net weight, ingredients heaviest-first, an allergen Contains line, your business name and address, and your state's home-kitchen disclaimer. A Nutrition Facts panel is usually optional for cottage food brownies.
How do I handle nuts on a brownie label?
If a batch has nuts, list the specific tree nut on the Contains line. If you run nut and nut-free batches in the same kitchen, a may contain line is the honest way to warn buyers about cross-contact.
Where to sell your brownies
Where you sell decides whether you need a full Nutrition Facts panel. Here is what each channel expects.
Guides to get you started
Labeling another food?
This page is general information, not legal advice. Food labeling and cottage food rules vary by state and county and change over time. Confirm current requirements with your state's cottage food program before you sell. See your state's rules or another product.